New :60 Sec AD

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JBrooks
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Joined: Sat Apr 12, 2008 12:35 pm
Casablanca Unit: Casablanca 4 Studio Pro Ultra, Panasonic AG-DVX200 HD/4K Camera, GoPro Hero 2 and Hero 4 Black, Sony and Azden UHF Wireless Mics, Manfrotto 509 HD Pro Tripods, LitePanel Pro Camera Light, iKan 508B LED Portable Light kits.
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New :60 Sec AD

Post by JBrooks »

Just finished this :60 sec Ad for Baker's Ribs Barbecue.

Shot with Sony EX1 & Edited with Macrosystem Casablanca S-4100


Joel Brooks
MIT Video
http://www.mitvideoproductions.com

http://youtu.be/O8DCwV5qG4o?hd=1
Joel Brooks
MIT Video Productions
Macrosystem Americas Dealer
www.mitvideoproductions.com
jbrooks@mitvideoproductions.com
817-771-8347
stonepatterson
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Casablanca Unit: S6000 (40 software pkgs. from AkabaHD to Twixter) 2 OLD firewire Casablanca Classics (fully-loaded). Hoping eventually for the perfect camera (sometime before I die of old age). Sony 96GB HDR-PJ790. Several lighting & audio recording systems. A very old, 2006 MacPro tower 4TB hard drive & 30GB memory. More LCD monitors, TVs, tripods and misc. equipment then I want to admit to.
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Re: New :60 Sec AD

Post by stonepatterson »

Joel,

Nice work but I would have done one thing differently. I would have used a different font with a different layout. Something easy to read but with a 'signature' towards the ad. Softened shadow on the copy and made the background softer, (slightly out of focus) -- thus popping fonts in foreground. I would also have pushed lighting a bit to enhance the visual image(s) rather than using just available light. I liked your pacing, but would have curved the music/timing just a bit.

Nice work.

Gotta get me one of those HD 1080p camcorders!!!! DVcam sucks when watching HD 1080p footage...
Volker
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Location: Germany
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Re: New :60 Sec AD

Post by Volker »

Great video, now I am hungry. :D
Volker Hill - Germany
JBrooks
Posts: 452
Joined: Sat Apr 12, 2008 12:35 pm
Casablanca Unit: Casablanca 4 Studio Pro Ultra, Panasonic AG-DVX200 HD/4K Camera, GoPro Hero 2 and Hero 4 Black, Sony and Azden UHF Wireless Mics, Manfrotto 509 HD Pro Tripods, LitePanel Pro Camera Light, iKan 508B LED Portable Light kits.
Location: Weatherford, TX
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Re: New :60 Sec AD

Post by JBrooks »

I did not use natural light. Yes, I used several lights for this production. You guys are right, I could have used a different font singnature like more of a country or BBQish "wood" or "nature" type of font. I used the font I generally use on my corporate & broadcast projects....

Thanks for the comments.

Joel
Last edited by JBrooks on Sat Aug 25, 2012 12:28 pm, edited 1 time in total.
Joel Brooks
MIT Video Productions
Macrosystem Americas Dealer
www.mitvideoproductions.com
jbrooks@mitvideoproductions.com
817-771-8347
ASHampton
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Location: Fairbanks, Alaska
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Re: New :60 Sec AD

Post by ASHampton »

Not trying to pick it apart....is it just me or are the highlights blown out beyond recovery. I agree with using a different font. Looks pretty good.
Seth Hampton
Casablanca Gold Star Dealer
Tundra Video LLC
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seth@tundravideo.com
JBrooks
Posts: 452
Joined: Sat Apr 12, 2008 12:35 pm
Casablanca Unit: Casablanca 4 Studio Pro Ultra, Panasonic AG-DVX200 HD/4K Camera, GoPro Hero 2 and Hero 4 Black, Sony and Azden UHF Wireless Mics, Manfrotto 509 HD Pro Tripods, LitePanel Pro Camera Light, iKan 508B LED Portable Light kits.
Location: Weatherford, TX
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Re: New :60 Sec AD

Post by JBrooks »

I'm not sure where the "blown out" parts are. I use the EX1's zebra to set proper exposure. If anything, I generally shoot a bit dark for this very reason. Appreciate the thoughts & suggestions though.

Joel
Joel Brooks
MIT Video Productions
Macrosystem Americas Dealer
www.mitvideoproductions.com
jbrooks@mitvideoproductions.com
817-771-8347
JBrooks
Posts: 452
Joined: Sat Apr 12, 2008 12:35 pm
Casablanca Unit: Casablanca 4 Studio Pro Ultra, Panasonic AG-DVX200 HD/4K Camera, GoPro Hero 2 and Hero 4 Black, Sony and Azden UHF Wireless Mics, Manfrotto 509 HD Pro Tripods, LitePanel Pro Camera Light, iKan 508B LED Portable Light kits.
Location: Weatherford, TX
Contact:

Re: New :60 Sec AD

Post by JBrooks »

I really appreciate the comments & suggestions. I don't mean to sound defensive, just want to clarify any settings a few assumed I used...
Joel Brooks
MIT Video Productions
Macrosystem Americas Dealer
www.mitvideoproductions.com
jbrooks@mitvideoproductions.com
817-771-8347
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